Fathers and Sons
Philip K. Wrigley
(President of Chicago Cubs, 1934-1977) |
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Courtland's Spirits
by Donald Lehmann
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Honors dying father's request: never sell Cubs
Markets the ballpark rather than the team
Communicates with fans via newspaper ads
Bad decision: Implementing College of Coaches
Good decision: Hiring Leo Durocher as manager, 1966
Father: William Wrigley, Jr.
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P.K. advertised "Beautiful Wrigley Field" because his team finished in the bottom
half of the league for 17 straight seasons. It was a good move because
It created the mystique of Wrigley Field, which continues to this day
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Fathers/Sons |
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