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a baseball first from Chicago 		  www.baseballyarn.com
Historic Precedent
 (Baseball)


  • We've done research (minimal),
        and so far as we can determine. . .
  • No MLB team ever "bundled"
        tix for desirable games with tix
        for less desirable games until 1997
  • Sox exploit huge fan interest in
        Crosstown Classic to unload tix
        that would not have been sold
    • SOX UNVEIL INVENTIVE NEW
    INNOVATION IN TICKET SALES!

  • 1997: First Year of Regular Season Interleague Play!
  • Sox to play Cubs in a June series at New Comiskey!
  • Want a ticket? No problem-- you can buy one, but. . .
  • . . . each ticket you purchase requires you to buy a ticket. . .
  • . . . for each of three additional White Sox games!
  • [additional games/dates determined by Chicago White Sox!]
  • Sox claim policy designed to discourage Cub fan attendance!
    • Historic Precedent
     (Basketball)


  • Sox borrow idea from NBA teams
        whose fans wanted to see the
        great Michael Jordan in person
  • Fans who buy tix for Bulls game
        must buy tix for other games
  • Helps populate the stands for
        games against teams-- dare
        we say it?--     that are real dogs!
    • 1996 Chicago Attendance Totals

  • Sox       1,676,403
  • Cubs      2,219,110
    Difference        =        542,707

  • Sox officials predict that invasion of Cub fans would cause loss. . .
  • . . . of home field edge for Sox and Buy One, Buy Three More policy. . .
  • . . . is essential to keep those nasty northsiders out of Comiskey
  • That's what Sox say, but their real goal is to peddle those extra tickets!
  • How else will they ever catch up to the Cubs?
    • Baseball Precedent
    Now Firmly Established

  • Snazzy Sox marketing ploy quickly picked up by other teams. . .
  • . . . seeking to boost sluggish box office sales by cashing in. . .
  • . . . on popular interleague rivalries (example: NYC's "Subway Series")
  • The bundling tradition lives on: In 2008 Cinci requires buyers of
  • . . . Red Sox tickets to fork over money for three other games!
  • The Reds call the bundle of tickets a "four pack!"
  • Holy Cow! That's the same name the White Sox used back in 1997!
    • Start Just remember-- this baseball policy got its start in Chicago! Features
    1997 Interleague Play More Sox Stuff