Baseball Institutions

Louisville Slugger
Enhances Hitter's Reputation

* 1880: Bud Hillerich crafts own bats
* 1884: Makes bat for local star, Pete Browning
* Soon takes orders for more from ballplayers
* Louisville Slugger registered as trademark, 1894  
* 1905: Honus Wagner endorses bat, signs model
* Ordinary people start buying bats endorsed. . .
  . . . by their favorite players: HUGE MARKET!
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Courtland's Spirits

by Donald Lehmann

Safety Innovation

Shin Guards

Ugly, but Utilitarian

You should read this book IF

You ever bought a bat because of the signature on it

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